Jewellery was never meant to be disposable.

In short, we were tired of the jewellery throwaway culture - buy a cheap gold-plated ring, notice a tarnish, throw it away, buy another one...We wanted to bring back a culture of mindfulness and sustainability in buying jewellery.

All of our products are handcrafted by artisans in 14K/18K solid gold, which means you can wear them forever, tarnish-free. Invest in things that last for you and your loved ones.

Our Values

  • Sustainable

    We believe that sustainability begins from purchasing quality, long-lasting products. This is why we insist on solid gold only, so that you never need to throw it away due to tarnish.

  • Empowering

    We work directly with small family businesses and elderly artisans in Seoul, who help us handcraft each piece of jewellery with decades of experience. By bringing their work to the global market, we celebrate their handicraft and empower them.

  • Value

    Solid gold retains its value over time, which is why each piece you purchase can be an investment for the long term. Each piece is suitable to be passed down as an heirloom for generations to come.
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